Straight Talk – an ISSA Podcast
Straight Talk, an ISSA podcast, presents a curated playlist of the hottest topics facing the cleaning industry today—from health and safety to infection prevention to innovative products to business development and much more. ISSA, the worldwide cleaning association, brings together the top experts and decision makers give our listeners and members the most up-to-date information for their businesses.
Episodes
314 episodes
Start Selling with Intention: The Precision Prospecting Plan for Janitorial Sales
Listen to Jordan Tong, a successful commercial cleaning business entrepreneur, describe strategies for the industry.
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8:19
How AI is Rewriting the Rules of Documentation
Listen to restoration industry veteran Mitch Byrom discuss how AI is impacting the work of contractors.
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16:51
No Hype Zone: Real Strategies for Using AI in Business Operations
Listen to how you can improve cleaning or restoration business and marketing operations with the power of artificial intelligence.
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28:51
One Family, One Fix, a Lifetime of Impact: The Story of Laura and Her Four Sick Kids
Listen to NORMI's Doug Hoffman describe the impact an indoor air quality solution can have on families.
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8:50
Clean Starts with Purpose: How Gathering Place Built a Culture of Pride
Listen to Julio Badin, the executive director at Gathering Place in Tulsa, Oklahoma, describe his facility and why it is in pristine condition.
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4:13
From Cleaning Week to Capitol Hill: A Look Inside ISSA’s Biggest Advocacy Event Yet
Listen to John Nothdurft, the ISSA Director of Government Affairs, welcome attendees to the 2025 ISSA Clean Advocacy Summit and describe why it matters.
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16:04
Spotless Spaces Competition + Smarter Solutions: Tork Champions Inclusive Hygiene
Listen to Esssity's Matthew Urmanski discuss the Spotless Spaces competition and what it means for the industry.
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6:25
Advocacy, Hygiene for All, and Innovation
Listen to Essity's Matt Urmanski outline strategies for the cleaning industry.
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17:06
Are Your Marketing Blind Spots Holding Your Company Back?
Listen to Anthony Morales discuss marketing strategies for cleaning and restoration business owners.
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11:40
Six Ways to Use AI
Business coach Dean Mercado breaks down AI into usable formats for any cleaning or restoration company to use right now.
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18:59
Recruitment Done Right: Hiring and Retention Tips for Business Success
Listen to Chuck Violand share business strategies that lead to better employees and a stronger company.
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12:05
How to Handle Bid Business
Listen to business coach Troy Harrison provide strategies for commercial cleaning companies who are looking to land more contracts.
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21:59
Betco: The Winning Formula of Innovation, Adaptation, and Industry Leadership
Listen to Betco CEO and President Brad Betz describe his company's journey over 75 years.
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16:00
The Avision Legacy: A Saga of Family, Relationships, and Integrity
Listen to John Shoffner, the president of Avision, as he describes the company's journey that has been made possible by the very best people in the industry.
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9:17
Big Mistakes in Small Details: What Owners Might Miss When Selling Their Companies
Listen to business broker JT Kraai discuss some of the seemingly minor issues that can have a big impact on the sale of a company.
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11:44
The Perfect Prompt
Listen to business coach Dean Mercado provide the strategies you need to make the most of your AI tool of choice.
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30:32
Restoring Smarter: How Science Is Revolutionizing the Water Damage Restoration Industry
Listen to how water damage restoration has evolved over the years and where we are right now.
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28:08
How to Develop Your Company’s Unique Value Story
Listen to Jeff Carmon with Frantz Building Services describe a strategy proven to resonate with clients.
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8:16
The Vision of WSA: President's Message on Supporting Dealers in a Rapidly Shifting Workplace
Listen to 2025-2026 WSA President Elena Wuchner discuss her role and the state of the industry as competition continues to impact dealers.
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12:54
Hire the Person, Not the Book of Business
Listen to Troy Harrison outline strategies to find the very best salesperson, despite what applicants might claim they bring to the table.
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15:55
Withdrawing from the World Health Organization: What's Next for the Cleaning Industry?
Listen to Dr. Gavin Macgregor-Skinner outline what the U.S. withdrawal from the World Health Organization (WHO) can mean for the cleaning industry.
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7:10
The 'Cleaning for Health' Saga Continues: Is It Gloom and Doom?
Listen to Dr. Gavin Macgregor-Skinner outline concerns and solutions for cleaning for health concepts.
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13:33
Be the Voice of Change: Register for the 2025 ISSA Clean Advocacy Summit Today!
Listen to ISSA Director of Government Affairs John Nothdurft share details about this important annual event.
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7:18