Straight Talk – an ISSA Podcast
Straight Talk, an ISSA podcast, presents a curated playlist of the hottest topics facing the cleaning industry today—from health and safety to infection prevention to innovative products to business development and much more. ISSA, the worldwide cleaning association, brings together the top experts and decision makers give our listeners and members the most up-to-date information for their businesses.
Straight Talk – an ISSA Podcast
The Obsolete Salesperson
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For decades, outside salespeople were the backbone of B2B selling—driving from customer to customer, building relationships face-to-face, and growing business through personal connections. But in today’s changing sales environment, many leaders are asking a difficult question: Is the traditional outside salesperson still necessary?